The course Marketing and Social Media will educate surgeons about the use of social media in marketing and growing your name brand and practice. Attendees will learn about the different social media platforms and how to use them. The educational power of social media will be discussed and also how to respond to reviews, negative and positive, on social media.

Learning Objectives

  1. Learn how to market yourself and your practice on social media
  2. Learn about the positive power and educational aspects of social media
  3. Learn how to counter negative reviews on social media

8:00am Introduction/course objectives
Benjamin Clapp, MD FASMBS
8:05am How to leverage Instagram.
8:15am Educational aspects of Facebook (Sages, IBC, Robotic Collaboration , ASMBS. etc)
Christine Lovato, FACS FASMBS MD
8:25am What to do if you get a bad review on social media!
Carl Pesta, DO FASMBS
8:35am Successful marketing strategies in 2024 – what works and what doesn’t
Sachin Kukreja, MD
8:45am Social media and HIPAA – are we all just breaking the law?
Shauna Levy, MD MS FACS
8:55am Successful marketing using Tiktok an ancillary income streams
Benjamin Clapp, MD FASMBS
9:05am Question and Answer
9:30am Adjourn